GMC HUMMER EV SUV

Introducing the GMC HUMMER EV SUV presented challenges. How to welcome the world’s second revolutionary all-electric supertruck as a direct descendent of the first while highlighting its own unique superpowers.

The HUMMER EV SUV is a combination of technological marvel and ultra-capable all-terrain dominating machine—the Supertruck Utility Vehicle. Its introductory website needed to convey just that.